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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

The day proceeded with four themed panels – Participation and Community Engagement; Methodological Challenges; Shifting Structures of Communication, and Audio-Visual Experiences. Multimodality: A Social Semiotic Approach to Contemporary Communication. We aim to offer a preliminary research sketch, seeing blogs as a site of emergence of contemporary textual production, which can allow us to develop a generally useable resource for studying online communication. Were also on offer – Introducing the geographic dimension to your research: GIS for the Humanities (led by Dr. Visual Communication, 6 (1):19–53. Visual-verbal communication on online newspaper home pages. A social semiotic approach to contemporary communication. 2008) In this article, I examine adolescent learners' multimodal compositions created in response to an AP English class's reading of a contemporary novel: The Kite Runner, by Khaled Hosseini. This makes the approach attractive and maybe essential in media which draw on that multiplicity of resources: on video, on photos, on writing, on music-as-sound, on sound-as-sound track, on colour, and on the potentials of layout for making meaning. In the first part of the talk I will set out some of the central terms of a social semiotic multimodal theory of communication and representation. As tools for multimodal composition evolve alongside emerging technologies, twenty-first century adolescents are finding new ways of using media to communicate, collaborate, and create, often in entirely digital spaces (Alvermann 2008; Moje et al. Scholars interested in human communication have long recognized that it is necessary to extend the purview of the field of semiotics to include all types of sign-making activity. Book review: Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication Xinzhang Yang Discourse Studies 2012;14 518-520 http://dis.sagepub.com/cgi/reprint/14/4/518. Paty Murrieta Flores) and Meaning and meaning-making: a social semiotic multimodal approach to contemporary issues in research (led by Professor Gunther Kress).